Your definition of a qualified visit
Thirty seconds on the page, or two pages, or a form started, or your phone number tapped. Change it whenever you like and every day so far is re-counted.
What it is
Your rule. Our count.
We built this because it happened to us. A campaign ran through its budget in a couple of hours on sign-ups that went nowhere, and we had no count of our own until the money was gone. A crook is any click that took money and gave nothing back, fraud or not.
One line each morning
Sent after any day with a visit. It reads like the sample above, and it never tells you what to do.
A picture you can glance at
Where the paid visits came from over the last seven days, on a map and in a table. Then today so far, yesterday and the week, and what the week cost once you add your monthly spend.
Two clocks, on purpose
Crooks show up fast. Customers take time. We're quick to call the first and slow to call the second. Under thirty paid visits, it says not enough to say yet.
